Optimisation Principal

The role

You will lead experimentation-led growth initiatives for global clients. You will define growth strategies, manage technical solution architecture, and act as a principal advisor to senior stakeholders.

What you will do

• Define and deploy scalable Experimentation-Led Growth frameworks and methodologies.
• Champion an evidence-driven mindset across client organisations.
• Lead cross-functional teams in designing, executing, and analysing experiments.
• Act as the principal advisor for all global optimisation activities.
• Deliver strategic forecasting and executive-level performance reporting.
• Oversee global program operations, managing resources, timelines, and budgets.
• Architect integrated technical solutions across experimentation, analytics, CMS, and CDP platforms.
• Oversee technical planning and delivery for data pipelines and tools.

Required qualifications

• Extensive experience leading global growth/optimisation strategies.
• Experience driving organisational change and managing multi-region client portfolios.
• Hands-on mastery and architectural understanding of Adobe Target and Optimizely.
• Hands-on mastery and architectural understanding of GA4, Adobe Analytics, and Amplitude.
• Hands-on mastery and architectural understanding of Segment, Tealium, Dynamic Yield, and Braze.
• Hands-on mastery and architectural understanding of AEM, Sitecore, data warehousing, governance, and pipelines.
• Advanced proficiency in statistical analysis for A/B testing, data synthesis, and translating metrics into business strategy.
• Demonstrated ability in Agile/Waterfall delivery, resource planning, risk management, and budget oversight.
• Ability to unite product, engineering, marketing, and data science teams.

Benefits

• Discretionary bonus scheme
• Training opportunities
• Competitive pension
• Medical insurance
• Life assurance
• Social events
• Opportunities to buy and sell holidays
• Family friendly policies
• Discounts with hundreds of retailers

About the company

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.