Senior Business Consultant - Marketing Automation

The role

This senior client-facing leadership role involves architecting ecosystem strategies and aligning executive stakeholders. You will lead complex engagements and drive business growth by translating business requirements into scalable MarTech strategies.

What you will do

• Serve as the primary strategic and technical authority for senior client leads.
• Translate business requirements into scalable MarTech strategies across various platforms.
• Manage large projects within enterprise environments.
• Propose best-practice solutions and map progress against client KPIs.
• Act as a mediator and decision-maker during escalations.
• Contribute to scoping, pitching, and solutioning for prospective and existing clients.
• Facilitate strategic workshops and create rollout plans.
• Design adapted or new processes and present research-backed recommendations.
• Review work and coach medior and junior specialists.
• Advocate for the MarTech domain through thought leadership and vendor alignment.

Required qualifications

• 10+ years of professional experience
• 3+ years in senior or executive management roles within a B2B services/agency environment
• Deep knowledge of CRM and Marketing Automation platforms
• Proven expertise in Salesforce
• Familiarity with platforms like Braze, Bloomreach, or Klaviyo
• Demonstrated success in scoping, pitching, and delivering solutions for enterprise-level clients
• Strong conceptual, analytical, research, and problem-solving skills
• Exceptional communication skills
• Fluency in English
• Currently residing in the Netherlands with a valid right to work

Nice to have

• Fluent in Dutch
• Bachelor’s or Master’s degree in a relevant field

Benefits

• Highly competitive market salary
• Additional gross annual 8% holiday allowance pay
• Comprehensive mobility package
• Competitive pension benefits
• Choice of a Mac or Windows laptop
• Flexible hybrid work model
• Complimentary access to Employee Assistance Programme (EAP) counseling services
• Access to in-building wellness initiatives (yoga, pilates, in-house chair masseuse, bootcamp sessions where available)
• Team events
• Friday social drinks

Before you apply

• Currently residing in the Netherlands with a valid right to work

About the company

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.