ANALISTA DE CRM JR

The role

The Analista de CRM Jr will ensure the execution, measurement, and hygiene of relationship flows and campaigns such as email, SMS, and multichannel. The role involves operating automation platforms with a focus on delivery quality.

What you will do

• Configure, test, and schedule email, SMS, and multichannel campaigns in Marketo Engage or equivalent platforms.
• Create and maintain Smart Campaigns, Smart Lists, and Programs using defined filters and triggers.
• Support the configuration of landing pages and capture forms linked to automation flows.
• Execute pre-dispatch QA checklists including link validation, UTM parameterization, and segmentation.
• Monitor campaign performance and deliverability in 1-hour and 24-hour windows.
• Perform continuous maintenance and hygiene of the contact base including bounces and opt-outs.
• Support Lead Scoring parameterization based on defined criteria.
• Document configurations, flows, and change history in the platforms.
• Update task status in management tools at the end of each day.

Required qualifications

• Experience operating marketing automation platforms.
• Experience in email flow configuration including templates, dynamic personalization, and scheduling.
• Mastery of list filters by behavior, demographics, and interaction history.
• Knowledge in UTM structuring and analytical reading of campaign reports.
• Basic HTML knowledge for identifying and correcting email template rendering errors.
• Mastery of task management tools such as Asana, Corework, Trello, or Jira.

Nice to have

• Marketo Engage experience
• Official certification in marketing automation platforms (e.g., Adobe Certified Professional - Marketo Engage)
• Notions of email deliverability (IP warming, SPF, DKIM, DMARC)

About the company

VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses.