Senior Social Commerce Strategist (Permanent)

The role

You will own the strategic and commercial thinking for how global brands build, launch, trade, and scale on social platforms. You will translate business objectives into social commerce strategies, manage a small team of strategists, and act as a senior advisor to client stakeholders.

What you will do

• Build and own the commercial case for social commerce investment
• Set and pressure-test numbers including GMV, AOV, conversion, and ROAS
• Advise clients on budget allocation across paid, organic, affiliate, and platform tooling
• Protect client margin through promotional architecture and pricing discipline
• Develop social commerce strategies aligned to client business objectives
• Design operating models for market expansion and delivery
• Own the go-to-market gate including fulfilment and operational readiness
• Unify paid, organic, creator, and affiliate activity into a single system
• Line-manage and develop a small team of strategists
• Lead multi-discipline pods across creative, media, data, technology and delivery

Required qualifications

• 7+ years of experience in social, digital or commerce strategy
• Meaningful time spent on social commerce specifically, agency or brand side
• Commercial fluency in building channel P&L, unit economics and forecasts
• Experience setting and owning KPIs and channel performance
• Deep, current expertise across social platforms and commerce ecosystems
• Experience designing operating models and launching or scaling social commerce programmes
• Experience line-managing or formally mentoring strategists
• Track record with global brands and senior client stakeholders
• Strong measurement and analytical instincts
• Excellent presentation and written communication skills
• Ability to digest, interpret and respond to briefs at pace
• Degree qualified, ideally in Marketing, Business, Economics, Communications or a related field

Nice to have

• Hands-on TikTok Shop experience (Seller Centre, Affiliate Centre, GMV Max, LIVE, Shop Health)
• Experience in consumer packaged goods or a related sector
• Experience with retail media and marketplace channels (Amazon, Tesco and other grocers)
• Experience with social listening and analytics platforms (Sprinklr, Brandwatch, NetBase Quid, Google Analytics, Adobe Analytics)
• Experience with social advertising and commerce platforms (TikTok Ads Manager, Meta Ads Manager, GMV Max)
• Working knowledge of ecommerce and fulfilment infrastructure (Shopify, Commercetools, 3PL models)
• Experience with influencer and creator marketing
• Understanding of search, SEO and emerging AI-led discovery and agentic commerce
• Experience with structured test-and-learn programmes, A/B testing and optimisation
• Multi-market or multi-language experience across EMEA

Benefits

• Discretionary bonus scheme
• Training opportunities
• Competitive pension
• Medical insurance
• Life assurance
• Social events
• Opportunities to buy and sell holidays
• Family friendly policies
• Discounts with hundreds of retailers

About the company

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.