Practice Lead MarTech

The role

The Practice Lead MarTech will drive the growth and differentiation of the Martech practice for WPP Enterprise Solutions. This person will manage a team of 50 collaborators in France and Morocco and act as a thought leader in the French market.

What you will do

• Ensure the go-to-market of the Martech offer with technological partners
• Develop the client portfolio and multi-expertise accounts
• Contribute to strategic responses and key files
• Manage the sold gross margin and the practice P&L
• Build packaged offers and innovative models
• Lead and unite a team of 50 collaborators in France and Morocco
• Ensure talent skill development, engagement, and retention
• Run the practice management committee and pilot collective performance
• Connect the team to international VML and WPP talent networks
• Develop agile and innovative organizational models

Required qualifications

• 10 years minimum experience in Martech, CRM or Digital Marketing Technology
• Solid technical expertise of Martech platforms (CDP, Marketing Automation, Personalisation, Analytics)
• Proven experience in a role combining business development and client delivery
• Experience managing multicultural and multisite teams
• Data-driven approach and results orientation
• Ability to bridge business and technology
• Mastery of go-to-market and consulting sales
• Offer vision and solution engineering
• Inspiring and unifying leadership
• Strong commercial sense and relational skills
• Comfort in matrix and international environments
• Bilingual English

Nice to have

• Knowledge of the consulting agency or ESN market

About the company

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.