Senior Technical SEO Specialist

The role

You will be responsible for the technical quality and scalability of SEO solutions for large and complex websites. You will conduct advanced technical audits, analyze crawling and rendering, and work with developers to implement technical requirements.

What you will do

• Conduct advanced technical SEO audits for large and complex websites, platforms and international domain structures.
• Analyze crawling, indexing and rendering to identify root causes of technical SEO and indexation issues.
• Work with modern JavaScript frameworks and rendering architectures.
• Analyze HTML, JavaScript, HTTP requests, response headers, status codes, redirects, canonicalisation and robots directives.
• Investigate and optimize crawl architecture, internal linking and information architecture.
• Advise on complex technical challenges involving migrations, replatforming, URL structures, faceted navigation, pagination, internationalisation and hreflang.
• Perform log file analysis to improve crawl efficiency.
• Develop scripts, tooling and automation for recurring analyses.
• Review technical solutions, specifications and implementations from an SEO perspective.
• Work closely with developers and engineering teams to translate SEO recommendations into technical requirements and tickets.

Required qualifications

• 10+ years of experience in Technical SEO
• Currently based in the Netherlands
• Able to work from our WPP office in Amsterdam
• Deep technical knowledge of how modern websites are built, crawled, rendered and indexed
• Strong expertise in HTML, JavaScript, HTTP, web architecture and rendering technologies
• Strong experience working with large and complex website architectures
• Proven ability to turn complex technical findings into clear, actionable recommendations
• Experience developing scalable frameworks, tooling, templates or automations
• Eager and proactive mindset
• Fluent in English

Nice to have

• Experience with Python and/or JavaScript for scripting and automation
• Experience with SQL, BigQuery or comparable data environments
• Dutch is highly desirable

Benefits

• Competitive salary
• Vibrant and collaborative culture
• Ample opportunities for professional growth
• Hybrid working flexibility
• Access to learning platforms
• Wellbeing initiatives including mental health support programs and wellness activities
• Employee discounts and access to WPP/VML global benefits ecosystem
• Participation in team events, agency gatherings and cross-discipline workshops

About the company

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.