Business Analyst - Enterprise & AI Solutions

The role

You will bridge business needs, product direction, and technical delivery across enterprise digital commerce and martech ecosystems. You will analyze business processes, define requirements, and work on AI initiatives such as custom AI agents and LLM-based workflows.

What you will do

• Translate business goals into requirements, user stories, acceptance criteria, and technical specifications
• Work across commerce, martech, and enterprise ecosystems
• Identify and specify AI, automation, and workflow orchestration opportunities
• Specify AI agents and LLM-based workflows including data sources, tools, and guardrails
• Support prioritization, backlog refinement, sprint planning, UAT, and release preparation
• Connect business, UX, data, SEO/GEO, content, engineering, legal, and delivery teams
• Contribute to proposals, scoping, and estimates to make AI work repeatable
• Lead workstreams and coach junior analysts at the senior end of the role

Required qualifications

• 3-5 years of experience as a Business Analyst, Product Owner, Solution Analyst or similar role
• Experience with digital commerce ecosystems
• Working knowledge of platforms such as CMS, Search, PIM/PXM, DAM, ERP, OMS, CDP, CRM, analytics, marketing automation and paid/media technology
• Strong experience writing user stories, acceptance criteria, functional specifications, process flows and integration requirements
• Good technical understanding of REST APIs, web platforms, data flows, system integrations and common delivery dependencies
• Hands-on familiarity with generative AI tools and understanding of LLM-based solutions
• Experience working in Agile delivery environments with tools such as Jira, Confluence or similar
• Excellent communication, facilitation, documentation and stakeholder management skills
• Fluent professional English
• Currently residing in the Netherlands with a valid work permit

Nice to have

• Hands-on experience with automation tools such as n8n, Zapier or similar
• Experience shaping AI, LLM, agentic or workflow orchestration use cases
• Familiarity with AI and agent platforms such as Microsoft Copilot Studio, Azure AI Foundry, AWS Bedrock, Google Vertex AI or the OpenAI and Anthropic APIs
• Familiarity with AI governance and regulation, such as the EU AI Act
• Experience with search and personalisation platforms, composable commerce, PIM/PXM, CDP, CRM or marketing automation platforms
• Experience with GA4, BigQuery, SQL, Python, Postman, Figma, Miro or similar tools
• Proficiency in Dutch

Benefits

• Access to an international network of clients, colleagues, technology partners and resources
• Investment in personal development
• Commuting package
• Competitive pension benefits
• Choice of a Mac or Windows laptop
• Mental health support including complimentary membership EAP counselling services
• Wellness benefits including yoga classes and an in-house masseuse

About the company

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.