Product Marketing Manager

The role

You will own product marketing for Content Transformation by creating positioning, messaging, and sales materials. You will work with product management to align value propositions with market priorities and provide market evidence to the product roadmap.

What you will do

• Partner with product management to align value proposition with market priorities
• Tailor technical value propositions of complex products to specific audiences
• Define descriptions for Meridian and the diagnostic suite
• Conduct competitive analysis against platforms, consultancies and production networks
• Perform customer segmentation to identify buyer needs
• Turn product requirements into sales and marketing materials
• Build sales enablement materials including narratives, decks, one pagers, and case studies
• Produce written content
• Bring market evidence back into the product roadmap

Required qualifications

• At least ten years of relevant experience in product marketing, consulting, strategy, product management, marketing or communications
• Deep technical and market knowledge of the software landscape
• Ability to hold credible conversations about architecture, integration and data
• Background in complex business-to-business selling with multiple stakeholders and long decision cycles
• Real writing ability evidenced by work you can show
• Competitive analysis and segmentation experience
• Track record of building enablement material that sellers use
• Ability to translate technical capability into business value

Nice to have

• Experience marketing an AI product
• Exposure to content operations
• Exposure to marketing technology
• Exposure to digital asset or content management platforms
• Exposure to agency and consultancy environments

About the company

WPP is the world's largest marketing and communications services company. WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses.