Coordenador(a) de Retail Media | PJ

São Paulo, Brazil. Posted a month ago

The role

This professional will coordinate the planning, execution, and optimization of performance media and Retail Media digital campaigns. The role involves managing investments, monitoring KPIs, and providing strategic recommendations to clients.

What you will do

Coordinate planning, implementation, monitoring, and optimization of performance media and Retail Media campaigns
Manage investments, budget, and campaign efficiency
Monitor KPIs and performance indicators to identify improvement opportunities
Analyze results and transform data into strategic insights and recommendations
Prepare performance reports and executive presentations
Present analyses, recommendations, and action plans to clients
Work closely with clients to understand business objectives and propose media strategies
Partner with internal teams to align strategy, planning, and execution
Follow trends, new tools, formats, and best practices in digital media and Retail Media
Contribute to the evolution of media strategies and investment optimization

Required qualifications

Experience in performance media and paid campaign management
Experience or knowledge in Retail Media
Knowledge in planning, execution, and optimization of digital campaigns
Experience with analysis of performance indicators and metrics
Experience in preparing reports and result presentations
Analytical, strategic, and results-oriented profile
Good communication and ability to build relationships with clients and internal teams
Organization, autonomy, and ability to manage multiple demands

Nice to have

Experience with Retail Media platforms and ecosystems such as Amazon, Mercado Livre, VTEX and Impulso
Knowledge in media platforms such as Google Ads, Meta Ads, DV360, TikTok Ads or similar
Experience in advertising agencies, media, or e-commerce environments
Experience with large accounts and management of relevant investments
Knowledge of data analysis and visualization tools
Reside in São Paulo/SP

About the company

VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses.