Associate Director - AEP Business Analyst (MarTech)

The role

This role supports and advances the Mazda North America Operations enterprise Martech roadmap. The person will connect business goals to technology, data, platform, governance, and operating model decisions. They will manage the integrated Martech picture across CDP, CRM, personalization, content operations, taxonomy, media activation, analytics, and data engineering.

What you will do

• Support the end-to-end Mazda Martech roadmap
• Translate business priorities into workstream plans, requirements, and use case detail
• Develop analysis and recommendation materials for Martech ecosystem decisions
• Identify risks, dependencies, trade-offs, and decision points
• Support strategy and optimization for Adobe Experience Platform and Real-Time CDP
• Define audience frameworks, segmentation, and activation requirements
• Support Mazda's enterprise taxonomy program using Claravine
• Support strategic direction for CRM and personalization roadmap
• Coordinate work across VML, WPP, and ecosystem partners
• Define the measurement framework for Martech components

Required qualifications

• Bachelor's degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field
• 6+ years of experience in technology strategy, marketing technology strategy, digital transformation, business analysis, consulting, or enterprise platform delivery
• Experience supporting or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders
• Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance
• Experience with Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, or Salesforce Marketing Cloud
• Experience defining audience frameworks, segmentation logic, taxonomy standards, journey triggers, suppression rules, activation requirements, and measurement expectations
• Proven ability to support cross-functional or multi-partner programs, facilitate working sessions, and influence through clear analysis and communication
• Excellent written and verbal communication skills

Nice to have

• Experience in automotive, retail, financial services, or another multi-tier, data-intensive industry
• Experience with Mazda, MNAO, or automotive manufacturer / dealer ecosystem operating models
• Adobe certification or equivalent expertise across AEP, RT-CDP, AJO, CJA, AEM, or Adobe Target
• Experience with Claravine, Domo, TransUnion, LiveRamp, The Trade Desk, DV360, Meta, Google Ads, Salesforce CRM, or WPP Open
• Experience designing taxonomy councils, governance models, change management processes, and platform adoption frameworks
• Working knowledge of privacy, consent, profile stitching, deletion chain, and audience activation considerations
• Experience with content supply chain or creative automation platforms such as Adobe Workfront, GenStudio, Frame.io, Bynder, or Brandfolder
• Advanced degree in a related field

Benefits

• Competitive benefits package

About the company

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.