Senior Analytics Implementation Specialist

The role

The Senior Analytics Implementation Specialist provides advanced web and app analytics solutions to Tier one clients. You will implement, integrate, and interpret analytics solutions to support data-driven strategy, product development, and AI/ML initiatives.

What you will do

• Lead enterprise-level implementation of digital analytics and CDP tools.
• Design robust event schemas and manage server-side tracking implementations.
• Design and implement data collection architectures for Machine Learning and Generative AI.
• Design and implement holistic analytics and Customer Data Platform solutions.
• Support daily management, maintenance, and optimization of analytics systems and data pipelines.
• Develop and conduct training sessions covering digital analytics and CDP functionality.
• Oversee development of implementation documentation, data dictionaries, and quality assurance tests.
• Evaluate new tools and techniques to provide competitive advantages for clients.
• Communicate complex technical concepts to technical and non-technical stakeholders.
• Identify website and app improvements based on engagement and traffic patterns.

Required qualifications

• Minimum 5 years’ experience in web, app, and product analytics implementation and digital marketing.
• Strong Client-facing skills.
• Strong attention to detail and organization skills.
• Ability to work independently and manage multiple projects and small teams.
• Exposure to enterprise-level clients and understanding of complex web/app ecosystems.
• Understanding of privacy regulations (GDPR, CCPA) and data governance best practices.
• In-depth knowledge of client websites, mobile apps, business models, and online marketing/product strategy.
• Knowledge of Google Analytics 4 (GA4), Adobe Analytics, and Amplitude.
• Knowledge of Tag Management Systems including Google Tag Manager (GTM), Adobe Launch, and Tealium iQ.
• Knowledge of Customer Data Platforms including Segment and Tealium AudienceStream.
• Knowledge of Server-Side Tracking Platforms/APIs including Adobe Experience Platform Edge Network, Rudderstack Event Streams, Facebook Conversions API, and TikTok Pixel API.
• Knowledge of designing and implementing event-driven data layers.

Nice to have

• Rudderstack (strongly preferred)
• Experience with Python or R for data analysis
• advanced SQL skills
• cloud platform certifications (GCP, AWS, Azure)
• foundational understanding of data science principles

About the company

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.