Senior Consultant (Commerce)

The role

A Senior Consultant will own medium-scale projects and client relationships within the commerce consulting practice. You will develop strategic recommendations for commerce transformation, AI discoverability, and channel optimisation to help enterprise clients navigate commercial shifts.

What you will do

• Own medium-scale projects end-to-end including scope, quality, and delivery timeline
• Lead development of strategic recommendations across commerce transformation and AI discoverability
• Structure ambiguous briefs into clear project plans with defined deliverables
• Build and codify delivery methodologies into repeatable frameworks
• Design and lead workshops, stakeholder interviews, and co-creation sessions
• Serve as a trusted advisor to mid-to-senior client contacts
• Identify growth opportunities within existing accounts
• Contribute to proposals and pitch responses
• Coach and develop Consultants on the team
• Drive practice IP development including reusable frameworks and case studies

Required qualifications

• Extensive professional experience in consulting, strategy or senior commercial/digital roles
• Deep understanding of how commerce ecosystems work
• Working knowledge of AI discoverability including GEO, AEO, LLM-influenced discovery, AI assistants and conversational commerce
• Proven ability to lead projects independently
• Strong strategic and analytical thinking
• Excellent communication and executive presence

Nice to have

• Brand-side experience in eCommerce, digital marketing or commercial leadership
• Experience in at least two of: CPG/FMCG, Consumer health, Automotive, Retail, Telecom
• Change management or enablement experience
• Line management or mentoring experience
• Hands-on curiosity with AI tools LLMs, agentic platforms, or similar
• Experience with commerce technology (Shopify, SFCC, Commercetools, PIM/DAM systems)

Benefits

• Discretionary bonus scheme
• Training opportunities
• Competitive pension
• Medical insurance
• Life assurance
• Social events
• Opportunities to buy and sell holidays
• Family friendly policies
• Discounts with hundreds of retailers

About the company

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.