Coordenador de Retail Media

The role

This person will lead client account performance and transform campaign data into strategic insights. They will operate and optimize Amazon Ads campaigns while coordinating a team of analysts.

What you will do

• Structure, optimize and scale Retail Media campaigns with a focus on Amazon Ads.
• Define targeting, bidding, budget and account structure strategies.
• Monitor and ensure performance goals such as ROAS, ACOS, TACOS, attributed sales and share of voice.
• Plan campaigns considering commercial calendars like Prime Day and Black Friday.
• Analyze campaign, search and category data to identify growth opportunities and performance risks.
• Transform analyses into practical recommendations.
• Cross-reference media data with retail indicators like price, Buy Box, stockouts and content quality.
• Prepare and conduct result presentations and media plans.
• Act as the main technical reference for clients.
• Coordinate the analyst team, distribute demands, review deliveries and ensure quality and deadlines.

Required qualifications

• Advanced mastery of Amazon Ads including Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP.
• Experience with the Amazon Ads console and its reports.
• Minimum of 4 years of experience in performance media.
• At least 2 years in Retail Media or marketplaces.
• Previous experience in team coordination or technical leadership of analysts.
• Mastery of main Retail Media metrics.

About the company

VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses.