Redator Pleno I

The role

This person will produce and optimize strategic content for product pages, categories, and blog articles with a focus on SEO. They will work to increase organic visibility and attract qualified traffic through search engine optimization.

What you will do

• Produce and optimize content for product pages, categories, and blogs with SEO focus.
• Develop clear, relevant, and persuasive texts considering search intent and consumer journey.
• Apply on-page SEO best practices including keywords, titles, subtitles, meta titles, meta descriptions, and internal links.
• Perform keyword research and content opportunity analysis.
• Review and update existing content to improve organic positioning and performance.
• Ensure consistency of language, textual quality, and alignment with brand tone of voice.
• Partner with SEO, content, and marketing teams to develop editorial strategies and topics.

Required qualifications

• Experience with content production optimized for SEO.
• Previous experience in other SEO-oriented content projects.
• Excellent command of the Portuguese language with writing, proofreading, and language adaptation skills.
• Knowledge of SEO best practices for digital content.
• Ability to research, interpret briefings, and transform information into relevant, well-structured content.
• Organization, attention to detail, and autonomy to manage demands and meet deadlines.

Nice to have

• Experience with e-commerce content, especially product and category pages.
• Knowledge of SEO tools such as Google Search Console, Semrush, Ahrefs or similar.
• Familiarity with content performance analysis and organic traffic metrics.
• Experience with content strategies for different stages of the buying journey.

About the company

VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses.