Content Designer UK

The role

You will design clear and consistent content across digital touchpoints for a client's website experience. You will map user journeys, build wireframes in Figma, and collaborate with multidisciplinary teams to improve customer journeys.

What you will do

• Design clear, engaging, and consistent content across digital touchpoints.
• Partner with designers to map user journeys and define user flows.
• Build content-led landing page wireframes and prototypes in Figma.
• Apply usability principles and ensure tone of voice consistency.
• Design for accessibility including plain language and descriptive links.
• Work with UX/UI designers, researchers, product owners, and developers.
• Map and audit existing content journeys to identify friction points.
• Collaborate with researchers to formulate hypotheses and participate in user testing.
• Follow and contribute to the design system, taxonomy, and content guidelines.
• Balance workstreams with support from a senior or delivery manager.

Required qualifications

• Solid hands-on experience in content design, UX writing, or digital copywriting for customer-facing digital products or platforms.
• Portfolio of work demonstrating user journeys, wireframes, content testing, or iterative improvements.
• Comfortable working directly in Figma to wireframe flows, collaborate on designs, and prototype solutions.
• Strong understanding of core usability heuristics and accessibility standards.
• Experience using quantitative metrics and qualitative research/testing to guide content decisions.
• Ability to articulate content rationale clearly and collaborate across teams.
• Meticulous eye for detail, grammar, terminology, and tone of voice consistency.
• Curiosity about AI tools and workflow developments.
• Degree or equivalent practical experience in English, Journalism, Communications, Human-Computer Interaction (HCI), UX Design, or a related field.

Nice to have

• Candidates from digital copywriting should demonstrate user-centred decisions, testing or iteration.
• Experience working within automotive, luxury markets, or large-scale digital retail platforms.
• Recognised Content Design certification or formal UX training.
• Experience with content auditing, taxonomy, or information architecture for product catalogues or nameplate-driven sites.

Benefits

• Discretionary bonus scheme
• Training opportunities
• Competitive pension
• Medical insurance
• Life assurance
• Social events
• Opportunities to buy and sell holidays
• Family friendly policies
• Discounts with hundreds of retailers

About the company

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.