Senior Content Designer UK

The role

You will design content for a client's website experience, including multi-step journeys and major product launches. You will use data, research, and AI to shape information hierarchy and content architecture. You will work mostly independently with support from a Content Lead.

What you will do

• Drive end-to-end content design for flagship launches and complex campaign journeys.
• Partner with product managers and UX leads during early discovery to shape product intent.
• Design and structure multi-step content architecture, taxonomy, and navigation paths.
• Define and document reusable content components and standards within the design system.
• Establish content governance models, review processes, and quality frameworks.
• Use quantitative and qualitative data to formulate hypotheses and test copy variations.
• Collaborate with Product, Engineering, Brand, Marketing, and Legal teams.
• Ensure content complies with accessibility standards, plain language, and assistive technology needs.
• Use Figma and FigJam to document user flows, wireframe layouts, and prototype copy.

Required qualifications

• Proven track record designing content for complex digital products, multi-step journeys, or major customer-facing campaign launches.
• Capability in content architecture, information hierarchy, and structuring complicated user flows.
• Experience collaborating with product and design partners at the problem-framing stage.
• Experience developing, documenting, or applying content design system components and governance processes.
• Comfortable using analytics, conversion metrics, and user research findings.
• Skilled at collaborating autonomously with stakeholders across product, marketing, and brand.
• Hands-on experience working directly inside Figma and modern collaborative tools.
• Working knowledge of digital accessibility, screen-reader compatibility, and inclusive language principles.
• A degree or equivalent hands-on experience in English, Communications, Human-Computer Interaction (HCI), UX Design, or a related field.
• Proof of user-centred decisions, testing or iteration.

Nice to have

• Experience working on major product rollouts or campaign launches within automotive, luxury, or high-volume e-commerce.
• Specialist training or certifications in Information Architecture or Content Strategy.
• Experience establishing content governance or editorial review workflows across large, multi-brand platforms.

Benefits

• Discretionary bonus scheme
• Training opportunities
• Competitive pension
• Medical insurance
• Life assurance
• Social events
• Opportunities to buy and sell holidays
• Family friendly policies
• Discounts with hundreds of retailers

Before you apply

• AI is used in the recruitment process for secure, objective note-taking.

About the company

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.