ANALISTA DE DADOS SÊNIOR

The role

The professional will act as an analytical and business reference in managing a credit card portfolio. They will transform data into business directions to support strategic decisions regarding growth, profitability, and customer behavior.

What you will do

• Act as a strategic partner to Product, Commercial, CRM, Finance, and Business areas.
• Generate insights and recommendations to support credit card portfolio decisions.
• Conduct analyses of profitability, monetization, and product performance.
• Support the management and evolution of product P&L.
• Analyze customer behavior to identify growth, activation, retention, and revenue opportunities.
• Evaluate results of campaigns, commercial strategies, and business initiatives.
• Develop studies to support pricing, segmentation, and portfolio management decisions.
• Prepare executive materials for presentation to leadership.
• Participate in strategic discussions regarding product evolution and financial results.
• Translate business needs into analyses and indicators to support decision making.

Required qualifications

• Solid experience in the financial market, payment methods, banks, fintechs, issuers, or acquirers.
• Proven experience with credit card portfolios.
• Experience in analyses focused on profitability, growth, and financial product management.
• History of working with business areas and executive stakeholders.
• Experience in preparing materials and presentations for managerial and executive forums.
• Capacity to transform analyses into strategic business recommendations.
• Deep knowledge of the payment methods ecosystem.
• Understanding of card arrangements and participants including networks, issuers, acquirers, sub-acquirers, and processors.
• Knowledge of credit card product revenues and costs.
• Mastery of interchange, MDR, financial revenues, and annual fee revenues concepts.
• Credit card portfolio management.
• Activation, engagement, retention, and monetization strategies.

About the company

WPP Enterprise Solutions designs, builds, and operates growth systems for competitive businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.