Lead Field Marketing Specialist - Business Development (B2B)

The role

You will generate qualified pipeline for the VTEX B2B commerce platform through strategic outbound prospecting and relationship development. This role involves identifying business opportunities within enterprise organizations and engaging decision-makers.

What you will do

• Own outbound prospecting efforts to generate qualified opportunities for the B2B commerce platform.
• Identify and prioritize target accounts including manufacturers, distributors, and wholesalers.
• Build account penetration strategies to identify stakeholders and business needs.
• Execute outbound outreach via phone, email, LinkedIn, events, and referrals.
• Establish early-stage relationships with decision-makers in Digital Commerce, Sales, IT, and Operations.
• Qualify high-value inbound leads and campaign responses.
• Book qualified discovery meetings for Account Executives.
• Support B2B commerce events through pre-event outreach, on-site engagement, and post-event follow-up.
• Maintain strong CRM hygiene and track performance against KPIs.
• Share market feedback and competitive intelligence with Sales and Marketing teams.

Required qualifications

• 5+ years of experience in business development, outbound sales, inside sales, or pipeline generation in a B2B environment.
• Proven track record of meeting or exceeding KPIs related to outbound activity and pipeline creation.
• Strong outbound prospecting experience.
• Understanding of B2B business models including manufacturers, distributors, and wholesalers.
• Ability to navigate enterprise accounts and identify buying committees.
• Experience developing and maintaining a book of business.
• Strong written and verbal communication skills.
• Ability to translate complex technology solutions into commercial value propositions.
• High level of organization, follow-up discipline, and CRM accountability.
• Comfortable operating in a metrics-driven environment.
• Willingness to travel locally and nationally.
• Based in the United States (NYC or Fort Lauderdale area) and willing to attend the office 4 days a week.

Nice to have

• Experience generating pipeline for B2B commerce platforms, enterprise ecommerce solutions, or ERP-integrated commerce.
• Familiarity with the B2B commerce ecosystem.
• Understanding of B2B commerce capabilities like customer-specific catalogs and ERP integrations.
• Experience prospecting into enterprise accounts and engaging senior stakeholders.
• Experience supporting field marketing, industry events, and partner-led prospecting.
• Familiarity with Salesforce, HubSpot, LinkedIn Sales Navigator, and sequencing tools.
• Knowledge of the competitive landscape including SAP Commerce, Adobe Commerce, and Shopify.
• Experience working in AI-first go-to-market environments.

Benefits

• Open Paid Time Off policy
• Medical Insurance
• Commuter Benefits
• Extended maternity and paternity leave
• Disability & Life insurance
• Safe Harbor 401(k)
• Free Shipping on All VTEX Stores
• VTEX Language
• Reading incentive

About the company

VTEX is a composable and complete commerce platform that delivers efficiency to organizations seeking to modernize their tech stack. The company is trusted by 2,400 global B2C and B2B customers and has more than 1,300 employees across 25 locations.