Lead Field Marketing Specialist - Business Development

The role

You will create qualified pipeline through strategic outbound prospecting and business relationship development. This role focuses on opening doors and building momentum within target accounts to create sales opportunities.

What you will do

• Own outbound prospecting efforts across target accounts, segments, B2C ICP, and verticals
• Build account penetration strategies to identify stakeholders and business needs
• Execute outbound outreach via phone, email, LinkedIn, events, and referrals
• Personalize messaging based on business context and account research
• Build momentum within accounts through consistent follow-up and relationship development
• Establish early-stage relationships and develop trust with target personas
• Qualify high-value inbound leads, campaign responses, and event-generated contacts
• Book discovery meetings for Account Executives
• Support local and national event efforts through outreach and on-site engagement
• Maintain strong CRM hygiene and track performance against KPIs

Required qualifications

• 5+ years of experience in business development, outbound sales, inside sales, or pipeline generation in a SaaS environment
• Proven, documented track record of meeting or exceeding KPIs related to outbound activity, meeting generation, pipeline creation, and conversion performance
• Strong outbound prospecting experience
• Experience working across multiple ICPs, buyer personas, and industry verticals
• Demonstrated business relationship development skills
• Strong written and verbal communication skills
• High level of organization, follow-up discipline, and CRM accountability
• Comfortable operating in a metrics-driven environment
• Based in the Miami / Sunrise/ Fort Lauderdale area
• Willing to attend the office 4 days/week
• Willingness to travel locally and nationally

Nice to have

• Experience supporting field marketing, event follow-up, and account-based pipeline generation
• Familiarity with Salesforce, HubSpot, LinkedIn Sales Navigator, sequencing tools, and intent or data platforms
• Experience prospecting into ecommerce, SaaS, technology, or digital transformation-related environments
• Experience engaging mid-market and enterprise accounts
• Familiarity with AI-first go-to-market environments and comfort leveraging AI to improve research

About the company

VTEX is a composable and complete commerce platform that delivers efficiency to organizations seeking to modernize their tech stack. The company has over 1,300 employees across 25 locations in 16 countries.