Vulncheck
Product Marketing Lead (Remote, US)
Boston, MA / Austin, TX . Posted 3 months ago
The role
The Product Marketing Lead will build and lead the product marketing function. This role involves defining customer profiles, positioning products, leading GTM strategies, and providing sales enablement.
What you will do
- Define and refine ideal customer profiles and buyer/user personas
- Own core product positioning and messaging frameworks
- Lead GTM strategy and execution for new product and feature launches
- Equip the sales team with tools, training, battlecards, and content
- Partner with community and customers to capture success stories
- Represent the product story at industry events, webinars, and analyst conversations
- Own the analyst relations program end-to-end
- Run continuous competitive analysis and market research
- Build the product marketing function and hire a team within 6–12 months
Required qualifications
- 8+ years of product marketing experience in B2B cybersecurity technology
- Experience in threat intelligence, vulnerability management, attack surface management/CTEM, or EDR/XDR
- Prior people leadership or a track record of being ready to hire and manage
- Technical fluency in cybersecurity
- Demonstrated ownership of ICP/persona development and core positioning & messaging
- Experience leading product launches end-to-end
- Ability to craft messaging for technical and executive audiences
- Track record supporting sales teams through enablement tools and field-facing content
- Excellent written, verbal, and presentation skills
- Comfort working in a fast-paced, startup environment
Nice to have
- data-as-a-product or OEM-style positioning experience
Benefits
- Generous, flexible time off
- Retirement/pension plan contributions (e.g., 401k with match in the US)
- Comprehensive healthcare coverage
- Generous paid parental leave
- Remote-friendly environment with flexibility
- Support for home office costs (phone & internet)
About the company
VulnCheck is an Exploit Intelligence Company that delivers structured exploit intelligence. The company was founded in 2021 in Lexington, Massachusetts.