Senior Partner Activation Manager, AI

The role

This person will own the content and enablement strategy for AI joint narratives with alliance partners. They will develop co-branded content and design enablement strategies to help Channel Account Managers and partners sell joint solutions.

What you will do

• Partner with alliance partners to define a joint value proposition and narrative
• Translate technical joint-solution capabilities into positioning, messaging, and content
• Build co-branded content assets like solution briefs, pitch decks, battlecards, case studies, and demo scripts
• Design and own the enablement strategy including training sessions, playbooks, certifications, and self-service resources
• Identify and manage distribution channels for content
• Track engagement and adoption of enablement content
• Build awareness campaigns such as webinars, events, digital content, and incentives
• Support field and partner marketing teams in localizing and executing programs regionally
• Work with Alliance Managers to ensure content priorities match the joint business plan
• Partner with product marketing, sales enablement, and channel teams to keep messaging consistent

Required qualifications

• 7–10+ years in partner marketing, alliance marketing, or partner enablement
• Track record of building a content/enablement motion from scratch in a new or undefined category
• Ability to operate with ambiguity and shifting priorities in a fast-paced environment
• Strong writer and storyteller
• Experience building enablement content and driving its adoption through CAMs or channel teams
• Comfortable working directly with external partner marketing counterparts at senior levels
• Strong project management instincts

Nice to have

• Familiarity with partner portals / enablement platforms (e.g., Impartner, Allbound, PartnerStack, Highspot, or similar)
• Experience in cybersecurity, AI, or data resilience/protection markets
• Experience running MDF-funded content or co-marketing programs with technology alliance partners

Benefits

• Bonus or variable compensation
• Equity
• Comprehensive benefits package

About the company

Wasabi is a fast-growing company in the Cloud Storage industry. It is recognized as one of the best places to work in Boston.