Associate Director, Product Marketing

The role

This individual will lead the Product Marketing function and oversee a team responsible for product commercialization, technical marketing, and scientific content development. They will drive product positioning and commercialization planning across genomics and molecular diagnostics portfolios.

What you will do

• Lead, mentor, and develop a high-performing Product Marketing team.
• Develop and execute commercialization strategies across genomics and molecular diagnostics portfolios.
• Own the product positioning framework and unified communication strategy.
• Guide cross-functional go-to-market planning and lifecycle marketing strategies.
• Oversee the development of scientific content and technical marketing assets.
• Guide technical marketing priorities including customer collaborations and publication strategy.
• Support digital marketing initiatives including demand generation and e-commerce.
• Partner with Product Management to align commercialization activities with portfolio strategy.
• Incorporate customer insights and competitive intelligence into commercialization planning.
• Monitor marketing performance and optimize programs using data-driven insights.

Required qualifications

• MS in Molecular Biology, Biochemistry, Genetics, Genomics, or a related scientific discipline
• Minimum of 12 years of relevant industry experience in life sciences, biotechnology, or molecular diagnostics
• 2–4 years of people management experience
• Demonstrated experience leading product commercialization and product marketing initiatives
• Experience participating in or leading cross-functional new product development teams
• Strong understanding of genomics, molecular diagnostics, or related technologies
• Excellent scientific writing, communication, and presentation skills
• Experience developing product positioning, messaging, sales enablement, and commercialization strategies
• Ability to influence and collaborate across various departments
• Strong customer and market orientation
• Data-driven mindset
• Excellent organizational and project management skills

Nice to have

• Customer-facing experience (e.g., Product Management, Field Applications, Technical Marketing, or Sales)

Benefits

• Flexible Time Off
• Holidays
• Employer covers 75% of base medical plan with buy-up options
• Employer paid dental
• Employer paid vision
• Employer paid $25,000 life/AD&D policy
• Paid parental leave
• 401(k) retirement plan

Before you apply

• Submit a Letter of motivation and Resume or CV in PDF format
• Applications without a Letter of Motivation will not be considered
• All applicants will be asked if currently eligible to work in the United States of America and if they will require visa sponsorship
• Position may be subject to pre-employment checks including driving history check, drug screening and a background check

About the company

Watchmaker Genomics is an equal opportunity employer committed to creating a culturally diverse environment.