Senior Marketing Manager

The role

The Senior Marketing Manager will set strategy, lead campaigns across channels, and turn marketing into a measurable growth engine. You will work with the Head of marketing in Côte d'Ivoire to plan and execute projects including persona building, product life cycle, and go to market strategies.

What you will do

• Work closely with the Head of marketing in Côte d'Ivoire to plan and execute projects
• Create clear and actionable project briefs and documentation
• Collaborate with Brand, Design, and creative teams to ensure production and delivery of assets
• Build and refine the marketing funnel, lead scoring, and attribution
• Use data to analyze and make strategic recommendations to optimize marketing programs
• Establish KPIs through dashboards and report results and insights
• Report on country-specific user personas, behaviors, benchmarks, and market analysis

Required qualifications

• Fluent in French and English
• 10+ years of experience in marketing at an FMCG, tech start-up, telecom company, or similar
• University degree in relevant fields (marketing, communication, sales, business development, management…)

Nice to have

• Data-oriented and analytical
• Extensive network of contacts across media, advertising networks, and vendors
• Super detail-oriented and organized
• Comfortable defaulting to overcommunication and overreaching when it comes to coordination
• Intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth
• Demonstrate tenacity and a willingness to go the distance to get something done
• Adjust quickly to changing priorities and deal effectively with complexity and change
• Compelling storyteller, in writing and verbal

Benefits

• Competitive salaries calculated using a transparent formula
• Generous health insurance for yourself and your dependents
• Generous parental leave policies (26 weeks for mothers and 4 weeks for fathers)
• Subsidized childcare when you return to work
• Subsidized gym memberships and fitness classes
• Airtime reimbursement
• Free food
• Beautiful office space

Before you apply

• Work authorization in Côte d'Ivoire is required
• Upload a resume in English and a cover letter describing your interest in Wave and the role

About the company

Wave is building financial services to make Africa the first cashless continent. They have millions of users across 9 countries and are growing fast.