Marketing Manager

The role

The Marketing Manager will develop and execute marketing strategies and lead major campaigns in The Gambia. This individual contributor role involves managing marketing projects, creative development, and stakeholder relationships to drive customer acquisition and engagement.

What you will do

• Develop and execute marketing strategies aligned with business objectives.
• Lead major marketing campaigns from planning to execution.
• Identify opportunities to improve customer acquisition, engagement, and retention.
• Ensure all marketing activities reflect a strong understanding of customer needs.
• Own marketing projects independently and ensure timely delivery.
• Develop and maintain project timelines.
• Coordinate with internal teams and external partners.
• Develop clear and effective briefs for design teams and agencies.
• Participate in creative review sessions.
• Ensure all marketing materials are aligned with brand standards and messaging.

Required qualifications

• Fluent in English.
• At least 5 years of experience in marketing.
• Bachelor's or master's degree in relevant fields (marketing, communication, sales, business development, etc).

Nice to have

• Super detail-oriented and organized.
• Can design high-level marketing strategy and manage day-to-day execution details.
• Deep understanding of customer behavior.
• Intellectually curious.
• Creative in tackling problems.
• Demonstrate tenacity and a willingness to go the distance.
• Adjust quickly to changing priorities and deal effectively with complexity and change.
• Compelling storyteller, verbal and in writing.

Benefits

• Competitive salaries calculated using a transparent formula.
• Generous health insurance for yourself and your dependents.
• Generous parental leave policies (26 weeks for mothers and 4 weeks for fathers).
• Subsidized childcare when you return to work.
• Subsidized gym memberships and fitness classes.
• Airtime reimbursement.
• Free food.
• Beautiful office space.

Before you apply

• Work authorization in The Gambia is required.
• Upload a resume in English and a cover letter describing interest in Wave and the role.

About the company

Wave is building financial services to make Africa the first cashless continent. They provide mobile app services for cash deposit, withdrawal, and payments across multiple countries.