Digital Marketing Coordinator

The role

The Digital Marketing Coordinator will plan and execute digital campaigns and manage the digital marketing content calendar. This role involves coordinating with stakeholders and tracking campaign performance across digital channels.

What you will do

• Own and plan Wave's digital marketing content calendar.
• Manage and execute digital campaigns end-to-end.
• Brief external agencies on campaign needs.
• Track, analyze, and report on overall digital KPIs and campaign performance.
• Coordinate with internal stakeholders across BTL, ATL, operations, and business teams.

Required qualifications

• University degree or certificate in digital marketing, marketing communications, or a related field.
• 5+ years of relevant work experience in digital marketing, including campaign development and delivery, KPIs and results tracking.
• Capable of developing creative briefs independently.
• Savvy with using self-serve digital tools (e.g. Canva, AI tools) to develop online content.
• Excellent writing skills and ability to develop copy for digital content.
• Proven track record in executing successful digital marketing campaigns and overall marketing campaigns.
• Experience in working on non-digital marketing campaigns, familiar with identifying target audience, objectives, and messaging development.
• Excellent communication and presentation skills.
• Experience working with agencies or briefing external agencies.
• Fluent in French and English.

Nice to have

• A mature and independent team player.
• Detail-oriented and highly organized.
• Experience working in a marketing agency, telecom, payment service provider, FMCG, or financial institution.
• A creative and curious mind.
• Passionate about social media trends, consumer behavior, and brands.
• Able to work independently and as part of a team, with a proactive and results-oriented mindset.
• Comfortable with data and can take data-driven decisions.
• Adaptable and able to thrive in a fast-paced, dynamic environment.

Benefits

• Competitive salaries calculated using a transparent formula.
• Generous health insurance for yourself and your dependents.
• Generous parental leave policies (26 weeks for mothers and 4 weeks for fathers).
• Subsidized childcare when you return to work.
• Subsidized gym memberships and fitness classes.
• Airtime reimbursement.
• Free food.
• Beautiful office space.

Before you apply

• Work authorization in Senegal is required.

About the company

Wave is building financial services to make Africa the first cashless continent. They offer affordable financial services and have millions of users across 9 countries.