Product Marketing Manager

The role

You will build the product marketing function from the ground up. You will develop positioning frameworks, competitive strategies, and sales enablement materials for AI technology and data science innovations.

What you will do

• Develop and own product positioning framework and messaging architecture
• Build and maintain tech differentiation narrative
• Lead strategic go-to-market planning for product launches
• Own scientific communications by partnering with research and clinical teams
• Build and maintain sales enablement library including pitch decks, case studies, whitepapers, and battle cards

Required qualifications

• 7+ years of experience in B2B product marketing
• Experience as the first or only product marketer building the function from scratch
• Track record bringing new products to market, particularly technical or data science products
• Experience navigating complex, multi-stakeholder enterprise sales cycles
• Excellent written and verbal communication skills
• Ability to distill complex technical and clinical concepts into business narratives
• Self-starter who operates effectively in fast-paced, ambiguous startup environments
• Ability to build processes and infrastructure independently

Nice to have

• Healthcare experience, particularly working with health plans, health systems, or value-based care organizations
• Experience in early-stage or high-growth B2B SaaS companies
• Background translating clinical evidence, research, or technical capabilities into market positioning and sales narratives

Benefits

• Stock Options
• Work-from-Home Stipend
• Medical, Vision, and Dental Coverage
• Basic life insurance
• 20 vacation days accrued over the year
• 11 paid holidays
• 16 weeks of paid leave for birthing parents after six months of employment
• 8 weeks of bonding leave for non-birthing parents
• 401(k) plan with a company contribution
• Commuter Benefits
• Professional Development Stipend

Before you apply

• Offer of employment is contingent upon successful completion of a background check
• Employment history and advance degree verification are included as part of the standard background check process

About the company

Waymark is a mission-driven team of healthcare providers, technologists, and builders working to transform care for people with Medicaid benefits. They partner with communities to deliver technology-enabled, human-centered support.