Marketing Lead, UK

The role

You will lead Waymo's marketing strategy for the UK across brand, product positioning, and audience targeting. You will oversee local marketing execution and build integrated campaigns with UK marketing agencies.

What you will do

• Lead Waymo's marketing strategy for the UK across brand, product positioning, and audience targeting
• Oversee local marketing execution in partnership with Global Brand, Growth, Creative, and Media teams
• Build integrated campaigns with UK marketing agencies
• Guide creative, media approach, budget, and performance management
• Ensure tone and manner is locally resonant across UK marketing touchpoints
• Collaborate with Waymo PR, Product, Operations, Policy, and Regulatory teams
• Recruit, hire, and oversee a high-performing UK-based team
• Ensure UK learnings inform global brand decisions

Required qualifications

• 15+ years in brand and/or product marketing within a B2C tech or app-based company
• Proven experience driving customer adoption of new or complex consumer products
• Deep expertise with the UK consumer landscape, especially a strong understanding of local consumer needs, culture, and creative
• Strong track record communicating and influencing the executive-level
• Experience managing agencies, setting KPIs, and leading marketing campaigns with accountability for measurable results
• Willingness to travel at least quarterly to the San Francisco Bay Area for training and collaboration with global team
• Willingness to travel globally as required (~ 20%)

Nice to have

• Experience at a ride-hailing, automotive, mobility, or marketplace company
• Experience launching or scaling products in international markets
• Ability to balance long-term strategy with hands-on execution in a dynamic, early-stage or evolving market environment
• A portfolio of impactful, consumer-facing marketing campaigns targeted towards UK audiences
• Collaborative leadership skills and the ability to influence ad agencies and cross-functional teams
• Impactful communication, negotiation, and people management skills

Benefits

• Waymo's discretionary annual bonus program
• Equity incentive plan
• Generous Company benefits program

About the company

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. The Waymo Driver powers Waymo's fully autonomous ride-hail service.