Marketing Lead - Tokyo / Japan

The role

You will lead marketing strategy for the Japanese market across brand, product positioning, and audience targeting. You will work with global teams and local agencies to build integrated campaigns and drive Waymo awareness.

What you will do

• Lead Waymo's marketing strategy for the Japanese market
• Build integrated campaigns with Japan-based agencies
• Establish and implement co-marketing guidelines with local partners
• Leverage consumer research and product feedback to guide strategy
• Collaborate with Product, Operations, Policy, and Regulatory teams
• Recruit, hire, and oversee a Japan-based team

Required qualifications

• 15+ years in brand, product, and/or partner marketing within a B2C tech or app-based company
• Proven experience driving customer adoption of new or complex consumer products
• Deep expertise with the Japan consumer landscape
• Native-level Japanese proficiency
• Business-level English
• Ability to communicate and persuade at the executive-level
• Experience managing agencies, setting KPIs, and leading marketing campaigns
• Accountability for budget and results
• Willingness to travel at least quarterly to the San Francisco Bay Area

Nice to have

• Experience at a ride-hailing, automotive, mobility, or marketplace company
• Experience launching or scaling products in international markets
• Ability to balance long-term strategy with hands-on execution
• A portfolio of impactful, consumer-facing marketing campaigns targeted towards Japanese audiences
• Strong leadership skills and the ability to guide high-performing agencies and teams
• Impactful communication, negotiation, and people management skills

About the company

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. The Waymo Driver powers Waymo’s fully autonomous ride-hail service.