Director, Revenue (Onsite)

The role

The Director, Revenue will lead revenue growth by overseeing a sales team responsible for new business, account expansion, and product adoption. This role involves managing sales execution, forecasting, and partnering cross-functionally to scale revenue performance.

What you will do

• Lead revenue strategy and sales execution for Weedmaps.
• Manage, coach, and develop a team of Account Executives and Account Managers.
• Own team-level quota attainment, forecasting, and pipeline health.
• Drive a disciplined Ad Tech sales culture.
• Partner with Revenue Operations to improve sales processes and CRM adoption.
• Support the development and refinement of sales incentive plans and commission structures.
• Identify new tactics and market opportunities to increase customer acquisition and retention.
• Monitor key performance indicators across quota attainment, pipeline, and retention.
• Partner cross-functionally with Product, Marketing, Client Success, Finance, and Executive Leadership.
• Provide thought leadership on Ad Tech revenue models and business platform offerings.

Required qualifications

• Bachelor’s degree or equivalent combination of education and relevant experience.
• 8+ years of experience in Ad Tech sales, revenue leadership, account management, or commercial leadership roles.
• Significant experience leading revenue teams in Ad Tech, technology, marketplace, digital advertising, or platform-based business environment.
• 4+ years of people management experience.
• Proven track record of owning and exceeding revenue targets, sales quotas, and pipeline goals.
• Deep understanding of Ad Tech revenue models, customer lifecycle management, account expansion, retention, product adoption, pipeline management, and forecasting.
• Strong revenue operations experience including sales process optimization, CRM discipline, territory planning, quota setting, reporting, and pipeline analytics.
• Experience partnering with Revenue Operations, Finance, Sales Enablement, Product, Marketing, and Client Success.
• Experience supporting or partnering on sales incentive plan design, commission structures, or revenue operations initiatives.
• Demonstrated ability to use data, dashboards, CRM insights, and sales metrics to evaluate performance.
• Strong business acumen.
• Excellent communication, presentation, and influencing skills.

Nice to have

• Cannabis industry experience or knowledge of the cannabis regulatory and business landscape.
• Experience with Salesforce, Tableau, or similar CRM, reporting, forecasting, and business intelligence tools.
• Experience in digital advertising, ad-serving platforms, marketplace businesses, or multi-product Ad Tech environments.
• Experience leading teams through growth, transformation, process improvement, revenue model evolution, or sales process redesign.
• Strong understanding of customer segmentation, territory planning, sales compensation, revenue analytics, and customer lifecycle revenue strategy.

Benefits

• Physical Health (Medical, Dental & Vision)
• 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan with employer match up to 3.5%
• Basic Life, Voluntary Life and AD&D Insurance options
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance

About the company

Founded in 2008, Weedmaps has grown from a small startup to a global leader in the cannabis industry. The company serves cannabis to consumers and businesses in the U.S. and worldwide.