Marketing Manager

The role

The Marketing Manager for the Colombian market will leverage analytics to diagnose performance outcomes and develop Go-to-Market strategies. This person will conduct price elasticity studies, research consumer habits, and analyze multi-channel marketing campaign ROI to influence organizational strategy.

What you will do

• Leverage analytics to diagnose core performance outcomes for the Colombian category
• Develop and refine Go-to-Market strategies to maximize user acquisition and traffic
• Conduct price elasticity studies and competitive benchmarking to design pricing strategies
• Synthesize macroeconomic indicators and consumer trend reports to build a strategic roadmap
• Research Colombian community purchasing habits using cluster analysis and segmentation
• Analyze ROI of multi-channel marketing campaigns using attribution modeling
• Utilize Basket Analysis and Gap Analysis to curate a product mix
• Serve as the analytical bridge between Marketing, Ops, and Supply Chain
• Translate complex data sets into narratives for executive-level presentations

Required qualifications

• Bachelor's degree in Business Administration or related fields
• 24 months of experience as a Brand Manager, Marketing Manager or related position
• 2 years of professional experience in product assortment planning and category management
• 2 years of professional experience in pricing strategy and pricing analysis
• 2 years of professional experience in promotional planning and campaign execution
• 2 years of professional experience in Go-to-market strategy development and execution
• 2 years of professional experience in consumer trends analysis and use of data-driven insights
• 2 years of professional experience in vendor management and supplier coordination
• 2 years of professional experience in cross-functional collaboration across marketing, supply chain, and operations

Benefits

• Comprehensive health insurance package, including medical, dental, and vision
• 401k, 4% company match
• Equity and Bonus
• Vacation, sick and holiday time off
• Monthly mobile stipend
• Monthly Weee! Points credits

About the company

Weee! is the largest and fastest-growing ethnic e-grocer in the United States. The company is headquartered in Fremont, CA.