Copywriter (Performance) - 12 month contract

The role

You will craft compelling content including paid video campaigns, SEO-focused blog posts, and search-optimized Meta content. You will collaborate with the creative and video teams to drive performance, conversions, and social impact.

What you will do

• Create paid video campaigns
• Write SEO-focused blog posts
• Create search-optimized Meta content
• Concept and script videos with the video team
• Align copy with brand and performance objectives
• Work with the Digital Product team on site experience via A/B testing
• Write direct mail inserts
• Collaborate with the creative team and cross-functional partners

Required qualifications

• Performance copywriting skills
• Experience crafting scripts and supporting copy for paid video ads across multiple channels
• SEO experience
• Social media ad platform experience
• Ability to tailor content for each platform
• Ability to apply performance marketing best practice
• Ability to work in highly collaborative environments
• Ability to manage time efficiently in fast-paced environments
• Ability to meet deadlines and prioritize key tasks

Nice to have

• Conceptual experience

Benefits

• Competitive, market informed salaries
• Meaningful support towards healthcare
• Generous paid leave
• Tailored learning and development opportunities
• Free toilet paper

About the company

Who Gives A Crap is a leading eco-friendly household essentials business and a certified B Corp. They donate 50% of their profits to help everyone gain access to clean water and a toilet.