Paid Social Media Manager

The role

The Paid Social Media Manager executes and optimizes paid social campaigns across various platforms. This role manages campaigns from build through optimization and recap while providing performance reporting and strategic recommendations to client stakeholders.

What you will do

• Execute and optimize paid social campaigns across platforms.
• Monitor campaign performance daily and implement A/B tests.
• Manage creator allowlisting and troubleshoot platform issues.
• Stay up to date on platform trends and new ad products.
• Develop and execute creative testing strategies.
• Support social commerce initiatives including TikTok Shop and shoppable ad formats.
• Partner with Senior Managers on budget pacing and campaign performance.
• Analyze performance data and contribute to campaign reporting.
• Serve as a day-to-day point of contact for client stakeholders.
• Maintain high standards of execution and collaboration.

Required qualifications

• 3–4 years of hands-on paid social experience
• Direct experience with Meta Business Manager, TikTok Ads Manager, Google Ads (YouTube), LinkedIn Campaign Manager, and Snapchat Ads Manager
• Up-to-date knowledge of platform-specific features, products, and best practices
• Working knowledge of tracking pixels, UTM parameters, and ad implementation
• Experience with creator and influencer paid amplification, including Spark Ads and partnership ads
• Strong written and verbal communication skills
• Sharp problem-solving skills and adaptability
• Exceptional organization and prioritization skills
• Familiarity with Asana or similar project management tools

Nice to have

• Platform certifications such as Meta Blueprint or TikTok Academy

Benefits

• Medical, Dental, Vision
• 25 days of PTO + Sick days + Winter break
• Retirement planning with employer match
• Monthly phone/internet reimbursement
• Professional development stipend
• New joiner's Home office allowance
• Paid parental leave
• Volunteer days
• Identity theft protection & Legal assistance
• Company Paid Life & Disability Insurance
• Voluntary Life Insurance Policy
• Voluntary Hospital and Critical Illness Insurance

About the company

Whalar, part of Accenture Song, is a Creator and Social agency. They have hubs in London, Berlin, New York, and Los Angeles.