Lifecycle Marketing Manager

The role

You will own Wing's customer lifecycle strategy after a customer's first drone delivery, including engagement, retention and win-back. You will build and launch email, push and in-app programs and work with Analytics, Product and other teams.

What you will do

• Set and own the end-to-end lifecycle strategy, from onboarding through win-back.
• Design and launch customer journeys and promos across email, push and in-app, localized for each market.
• Build, QA and launch campaigns directly in the customer engagement platform.
• Run A/B and holdout tests with Analytics and Data Science and measure the extra orders and cost of campaigns.
• Own lifecycle and website readiness for new market launches, partner campaigns and seasonal moments.
• Report results to leadership and push Product and Engineering to build needed lifecycle features.

Required qualifications

• 8+ years of marketing experience, including at least 5 years in lifecycle, CRM or retention marketing.
• Expert hands-on experience in a customer engagement platform such as Braze, Iterable, Salesforce Marketing Cloud or Customer.io.
• Track record of measurable gains in retention, repeat purchase or win-back.
• Strong analytical skills, including designing A/B and holdout tests.
• Experience launching programs across multiple markets or time zones and managing web content in a CMS.
• Excellent communication and influence skills, including presenting to senior leadership.
• A degree in a related field, or equivalent practical experience.

Nice to have

• Working knowledge of HTML/CSS.
• SQL skills.
• Looker or Tableau experience.

Benefits

• Bonus.
• Equity.
• Benefits.

Before you apply

• Wing is an equal opportunity employer.

About the company

Wing offers drone delivery for last mile logistics, with highly automated drones that carry small packages from businesses to homes on demand. It is part of Alphabet and operates on two continents.