Growth Marketing Specialist (100% Remote - Chicago Area Preferred)

The role

You will design, build and optimize email campaigns, landing pages and digital content to attract new franchisees and clients. You will run A/B tests, track conversions, and report on campaign results with recommendations.

What you will do

• Design, build, and optimize email marketing campaigns.
• Develop landing pages and web content that drive leads.
• Refine campaigns through A/B testing, analytics, and conversion tracking.
• Partner with SEO, paid media, and design specialists on integrated campaigns.
• Apply copywriting, digital engagement, and conversion best practices.
• Track digital marketing trends and competitor strategies, and bring new ideas forward.
• Report on campaign performance with clear recommendations for improvement.

Required qualifications

• 3–6 years of hands-on digital marketing experience, focused on email campaigns, landing pages, and conversion-driven content.
• Demonstrated ability to own projects from strategy through execution, testing, and optimization.
• Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar).
• Experience with website CMS tools (WordPress, Webflow, or similar).
• Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.).
• Exceptional writing and editing skills: persuasive, clear, and engaging.
• Competitive, proactive, and focused on measurable results.

Nice to have

• Experience marketing in a franchise or B2B services environment.

Benefits

• Competitive pay
• Health, dental, and vision insurance
• 401(k) with match
• Generous PTO and holidays
• Paid parental leave
• Ongoing professional development
• Collaborative full-stack marketing team with in-house SEO, paid ads, design, and analytics
• Growing, entrepreneurial company where marketing is central to growth

About the company

winhomeinspection is a growing, entrepreneurial company where marketing is central to growth. It works to attract new franchisees and clients.