Performance Marketing Specialist (100% Remote - Chicago Area Preferred)

The role

You will design, build and optimize email campaigns, landing pages and web content to bring in franchisee and client leads. You will run A/B tests and track conversions, and work with SEO, paid media and design specialists.

What you will do

• Design, build and optimize email marketing campaigns that engage and convert.
• Develop landing pages and web content that drive leads.
• Refine campaigns through A/B testing, analytics and conversion tracking.
• Partner with SEO, paid media and design specialists on integrated campaigns.
• Apply copywriting, digital engagement and conversion best practices.
• Track digital marketing trends and competitor strategies, and bring new ideas forward.
• Report on campaign performance with clear recommendations for improvement.

Required qualifications

• 3 to 6 years of hands-on digital marketing experience, focused on email campaigns, landing pages and conversion-driven content.
• Demonstrated ability to own projects from strategy through execution, testing and optimization.
• Strong skills in marketing automation tools such as HubSpot or Mailchimp.
• Experience with website CMS tools such as WordPress or Webflow.
• Familiarity with analytics and reporting tools such as Google Analytics or HubSpot.
• Exceptional writing and editing skills: persuasive, clear and engaging.

Nice to have

• Experience marketing in a franchise or B2B services environment.

Benefits

• Competitive pay
• Health, dental and vision insurance
• 401(k) with match
• Generous PTO and holidays
• Paid parental leave
• Ongoing professional development
• Collaborative in-house team of SEO, paid ads, design and analytics experts

About the company

winhomeinspection is a growing, entrepreneurial company where marketing is central to growth. It works with franchisees and clients.