Senior Digital Marketing Specialist

The role

You will plan, run and optimize digital marketing across SEO, paid ads, email, local listings and landing pages. You will track results in analytics tools and turn the data into action.

What you will do

• Optimize website visibility through on-page and off-page SEO
• Manage and refine Google Ads campaigns to attract high-quality leads
• Execute local SEO by optimizing Google Business Profiles and map visibility
• Maintain NAP (Name, Address, Phone) consistency across directories and monitor reviews
• Plan, launch and optimize paid, organic and email campaigns
• Track KPIs (CTR, CPC, conversion rate, ROI) with tools such as Google Analytics or HubSpot
• Build and maintain email workflows and nurture sequences
• Create and A/B test landing pages with design and web teams
• Monitor campaign spend and analyze ROI
• Stay current on marketing trends, tools and competitor activity

Required qualifications

• 3+ years of hands-on experience
• Curiosity about how digital channels drive business results
• Curiosity: love testing, learning and finding ways to improve performance
• Collaboration with designers, content creators and sales teams
• Communication: explain insights and ideas clearly in writing and conversation
• Accountability: take ownership of projects through to success
• Positivity: bring enthusiasm and humor to work and team

Nice to have

• Experience with Google Ads, Meta Business Suite, HubSpot, SEMrush or Ahrefs
• Hands-on experience running paid ad campaigns or optimizing SEO
• Knowledge of local SEO tools such as BrightLocal, Yext or Moz Local
• Strong grasp of campaign performance metrics and data storytelling

Benefits

• Competitive salary and benefits package
• 100% remote work flexibility
• Opportunities to learn from experienced marketers and grow across multiple channels
• A collaborative culture that rewards creativity, curiosity and results

About the company

WIN is a company in the home inspection industry that describes itself as the #1 ranked and fastest growing company in the US. It works with both consumers and businesses.