Head of Marketing

The role

Build and lead a new product and integrated marketing function at the Wikimedia Foundation. Shape go-to-market approach and grow Wikipedia's visibility and relevance for readers worldwide.

What you will do

• Help establish product marketing as a new function, including processes and go-to-market approach
• Recruit and lead team members overseeing product marketing
• Lead coordination with Foundation departments on external audience engagement and campaign planning
• Develop a foundation for product marketing metrics
• Partner with Brand Studio and Brand Management on a shared global brand marketing approach
• Line-manage integrated and performance marketing team members, including paid media and owned digital experiences
• Oversee web, SEO/GEO, and app store strategy as core organic growth channels
• Architect and oversee marketing technology and tooling decisions
• Manage the balance between product marketing and integrated marketing priorities
• Oversee and manage relationships with external agencies

Required qualifications

• 12+ years of marketing experience
• At least 5 years of product marketing experience in a B2C setting
• Experience line managing multidisciplinary marketing teams
• Experience at a major website, online publisher, or platform, growing and engaging audiences at scale globally
• Experience building product messaging and value propositions, with global audience segmentation and lifecycle marketing
• Ability to adapt tone, voice, and message across cultural contexts
• Experience in agile, fast-paced, complex, and ambiguous marketing environments
• Experience leading through influence and collaboration across teams
• Experience developing and overseeing a multichannel strategy across paid, owned, and earned media
• Ability to operate as a peer with internal stakeholders
• Experience with campaign analytics and translating data into strategic decisions
• Direct experience evaluating or implementing marketing technology such as CRM or audience and campaign data platforms

Nice to have

• Curiosity and enthusiasm for the Wikimedia mission

Benefits

• U.S. benefits and perks are listed by the employer

Before you apply

• Non-US employees are hired through a local third-party Employer of Record and must have current work authorization in their location
• Hiring is limited to the listed US states, US territories, and countries
• Some countries are limited to citizens or permanent residents only

About the company

The Wikimedia Foundation is a US 501(c)(3) nonprofit that operates Wikipedia and other free knowledge projects, funded mainly by donations. It is a remote-first organization with staff in 40+ countries.