Creative Producer

The role

You will create and prioritize creative ideas for the games in your scope and carry them from concept to script. You will direct production of video, playable and static ads and review cuts until they deliver the idea.

What you will do

• Generate creative concepts for the games under your scope and take them from idea to script
• Write scripts and briefs that the Creative Studio and external providers can build from
• Direct production across video, playable and static pieces, including treatment, pacing, edit and animation approach
• Review cuts until the ad delivers what the idea promised
• Read creative performance metrics and decide what to iterate, scale or abandon
• Follow test methodologies with PMMs and Data Scientists
• Document learnings into the team's structured knowledge base
• Own the quality of creative that goes out for your games
• Study competitor creative and market trends to inform ideas
• Use AI tools to speed up research, benchmarking and analysis

Required qualifications

• Senior track record in audiovisual production or creative direction
• Portfolio of work you directed or produced, with the ability to explain decisions behind specific pieces
• Scriptwriting as a practiced craft, from concept to shooting or animation script
• Experience directing animation and motion work, enough to brief, critique and correct it
• Willingness to learn performance marketing logic and metrics
• Comfort using AI tools as part of daily workflow
• Excellent written and verbal communication in English and Portuguese

Nice to have

• Experience in mobile gaming or app marketing
• Experience with playable ads or interactive formats
• Familiarity with market intelligence tools such as Sensor Tower or AppMagic
• Experience running or reading structured A/B tests on creative

Before you apply

• Your portfolio is the main input evaluated, and you will be asked to walk through the decisions behind specific pieces

About the company

Wildlife is a company with a Creative Strategy team that makes advertising creative for its games. The team works with Product Marketing Managers and an in-house Creative Studio.