Business Analyst - Growth & User Acquisition

The role

You will analyze player and game performance, including engagement, monetization and cost of acquisition, and help design and evaluate tests. You will also shape distribution and investment decisions across platforms such as Meta, Google and TikTok, and work with the game, product and creative teams.

What you will do

• Analyze player and game performance across engagement, monetization and cost of acquisition
• Help design and evaluate tests, from concept tests to soft launches
• Help shape how a new game reaches players, including markets, channels, audiences and creative angles
• Analyze where investment should go across Meta, Google and TikTok
• Build analysis behind kill, iterate and scale product decisions
• Work with early LTV, payback and market-size models where data is limited
• Help shape how games launch globally, including market order, ramp speed and investment
• Identify the problems and analyses most likely to change a product or investment decision
• Work with the game team, product and creative across a title's life

Required qualifications

• Bachelor's degree in Engineering, Computer Science, Statistics, Economics, Business, or equivalent practical experience
• Strong analytical, organizational and communication skills
• Working proficiency in SQL
• Working proficiency in Python or R
• Comfort with incomplete data and badly defined questions

Nice to have

• Familiarity with A/B testing, multivariate testing and other performance evaluation methods
• Experience with large datasets, BI tooling or building data pipelines
• Previous experience in user acquisition, performance marketing, growth, banking or consulting
• Familiarity with the mobile gaming industry landscape

About the company

Wildlife is a mobile game developer and publisher that has released more than 60 titles. It has offices in Brazil, Argentina, Ireland and the United States.