Field Marketing Lead

The role

You will build and run field marketing programs for WithCoverage, from market and account strategy through execution and measurement. The programs include dinners, roundtables, conferences, partner activations and customer moments, aimed at creating executive relationships and pipeline.

What you will do

• Build the field marketing engine from zero.
• Develop market plans with Sales and RevOps on target accounts, audience segments, campaign plays, goals and measurement.
• Create and own dinners, roundtables, conferences, partner activations, customer moments and other high-touch experiences.
• Drive audience acquisition across sales, partner, customer and owned channels.
• Build sales follow-up, account progression, attribution and conversion systems.
• Test, learn from performance and turn the strongest plays into a repeatable motion.

Required qualifications

• Exceptionally smart, driven, resourceful and commercially minded.
• Strong strategic instincts across markets, accounts, audiences and messaging.
• A zero-to-one builder who can move from market insight to a polished program quickly.
• Motivated by pipeline, account progression and measurable revenue impact.
• A strong communicator with executive presence.
• High ownership and velocity, comfortable without a large team or established playbook.
• Analytical and operational enough to measure performance and improve the model.

Benefits

• Competitive compensation that includes equity.
• Medical, dental, vision, life and disability benefit plans.
• Pre-tax accounts: FSA, HSAs, dependent care FSAs and commuter savings.
• 401(k) through Human Interest.
• Flexible time off, sick leave, family and medical leave and major national holidays.
• A curated in-office employee experience.
• Collaborative, transparent and fun culture.

Before you apply

• Candidates outside the expected OTE range are still invited to apply; final offers reflect experience, scope and leveling.

About the company

WithCoverage replaces the traditional insurance brokerage with AI-supported risk management built on proprietary technology. It serves high-growth consumer, hospitality, contractor and manufacturing clients and has raised over $43M.