Growth Marketing Lead, Marketplace

The role

You will own growth for both sides of Wonderschool's marketplace: parents and providers. Parent work covers paid ads, conversion and AI-driven personalization; provider work covers events, outreach and recruiting educators onto the platform.

What you will do

• Own the parent acquisition funnel: paid ads, landing pages and on-platform conversion
• Use AI tools to personalize and scale the parent experience, from ad creative to lifecycle messaging
• Tailor messaging to families by community, income level and geography
• Plan and run weekend events that reach moms, teachers and aspiring childcare providers
• Recruit teachers and educators onto the platform through events, social ads and community partnerships
• Build repeatable systems for provider recruiting and onboarding
• Build systems, playbooks and measurement infrastructure for growth
• Own CAC, conversion rates, payback and unit economics across both sides of the marketplace
• Work with product and engineering on the website and funnel

Required qualifications

• Analytical; comfortable with finance concepts and able to model CAC, LTV and payback
• Technically fluent enough to work with engineers and reason about how the platform drives conversion
• Good with people and comfortable running in-person events
• Strong in paid and organic social media, with campaigns that drove real acquisition
• Able to adapt messaging across very different communities
• Builds systems rather than repeating plays by hand
• Hands-on with AI tools

Nice to have

• Experience at a two-sided marketplace
• Early childhood education, childcare or edtech familiarity
• Experience recruiting educators or similar supply-side audiences

Benefits

• Equity

About the company

Wonderschool is a marketplace connecting families with early childhood education providers. It helps educators launch and grow childcare programs and helps parents find the right care for their kids.