Senior Marketing Manager, Architecture

The role

Set direction for sector marketing strategy and advise senior leadership on growth, market opportunities and positioning. Lead integrated marketing approaches that align sector, industry and corporate priorities.

What you will do

• Set direction for sector marketing strategy aligned to enterprise growth objectives
• Establish enterprise-level positioning frameworks and ensure consistency across sectors and industries
• Advise senior leadership on market opportunities, growth strategies and competitive positioning
• Influence high-priority pursuits and enterprise-level opportunities through strategic messaging
• Oversee development and quality of sales enablement materials across sectors
• Drive use of market intelligence, customer insights and competitive analysis to inform enterprise strategy
• Ensure integration and alignment of campaigns and marketing programs across sectors and business units
• Lead cross-sector collaboration across marketing, sales and business leadership teams
• Influence marketing investment strategy and prioritization across sectors
• Define success measures and evaluate marketing impact on pipeline, revenue and business outcomes

Required qualifications

• Bachelor's degree in Marketing, Business, Communications or related field
• Minimum of ten (10) years of experience in B2B, professional services or strategic marketing roles
• Demonstrated experience leading marketing strategy, positioning and go-to-market initiatives at a senior level
• Advanced strategic thinking with ability to shape enterprise marketing direction
• Strong executive presence and ability to influence senior leaders and decision-makers
• Deep expertise in value proposition development, positioning and competitive strategy
• Strong commercial mindset linking marketing to business outcomes and growth
• Advanced understanding of market dynamics, customer behavior and industry trends
• Strong decision-making and prioritization skills focused on high-impact outcomes
• Advanced analytical and data-driven decision-making capabilities
• Ability to lead and influence across complex, matrixed organizations
• Strong communication and presentation skills for executive audiences

Nice to have

• Experience driving cross-sector or enterprise-level initiatives
• MBA

Before you apply

• No visa sponsorship offered; applicants must already have work authorization in the country where the job is located

About the company

Woolpert is a leading global architecture, engineering and geospatial firm that helps clients solve complex challenges shaping communities, critical infrastructure and technology.