B2B Demand Generation Specialist

The role

You will own paid marketing campaigns from brief to launch and optimization across Meta, Google, LinkedIn, TikTok and other channels. You will work with local Sales teams and B2B marketing colleagues to grow demand for new B2B products.

What you will do

• Own paid marketing campaigns end-to-end across Meta, Google, LinkedIn, TikTok, programmatic, direct media buys, industry sites, newsletters and content syndication
• Work with local country Sales teams to shape the best local plan for each market
• Launch new B2B products, owning paid marketing strategy, targets, audiences and key messaging
• Manage stakeholder interests and provide ongoing feedback and reporting analysis
• Work toward marketing KPIs such as CPL, closed-won deals and revenue
• Identify top-performing partners and channels and build strong relationships
• Bring creative ideas and work with creatives to produce campaigns that perform
• Analyze campaign and CRM data and build your own reporting and dashboards
• Use AI actively and build AI-powered solutions
• Test new locally relevant channels, messaging and tools, and turn what works into repeatable campaigns

Required qualifications

• Relevant experience in B2B Demand Generation, paid media or media buying, ideally in a tech, SaaS or similar fast-paced environment
• Hands-on, multi-channel paid media experience across Google, Meta, LinkedIn, TikTok and programmatic media, including managing and scaling budgets
• International marketing experience across multiple markets
• Demand generation and go-to-market experience, including building campaigns from the ground up and supporting product launches
• A data-informed approach: defining KPIs, monitoring performance and turning campaign and CRM data into recommendations
• Working knowledge of Excel or Google Sheets, including lookups and pivot tables, or equivalent data-analysis tools
• Strong problem-solving and experimentation skills
• A genuine interest in AI and automation, with examples of using these tools in marketing workflows
• Strong cross-functional collaboration skills
• Strong written and verbal English communication skills

Nice to have

• Additional language skills

Benefits

• The opportunity to build something meaningful and global
• The chance to build, test and scale new B2B demand
• Learning, growth and ownership in a high-growth tech environment
• Competitive salary and benefits
• A supportive culture that values diversity, curiosity and continuous improvement
• A flexible hybrid working model and a vibrant HQ in central Helsinki or Berlin

Before you apply

• Recruitment process includes an introductory chat with the TA team, a conversation with the Hiring Manager, a practical assignment and final interviews with the wider team
• Applications are reviewed on a rolling basis
• Wolt will never ask you to pay money or share sensitive financial information during hiring

About the company

Wolt creates technology for delivery of food and almost everything, operating in over 500 cities in 30 countries. It joined forces with DoorDash in 2022.