B2B Marketing Automation Manager

The role

Own and develop the Wolt Ads lifecycle marketing strategy across restaurants, retail partners, brands and agencies. Build automated customer journeys, work with Sales on lead nurturing, and manage one Junior Lifecycle Marketing Manager.

What you will do

• Own and develop the Wolt Ads lifecycle marketing strategy across restaurants, retail partners, brands and agencies.
• Build and optimise automated, personalised customer journeys across email, in-app messaging, push notifications and SMS.
• Partner with Sales and Sales Operations to improve lead nurturing, qualification and handoff.
• Use customer data and segmentation to identify opportunities and personalise campaigns.
• Measure and report on lifecycle performance, including conversion, retention and revenue, using A/B testing.
• Work with Data and Engineering teams to maintain customer data and integrations between Salesforce, Customer.io and other systems.
• Collaborate with Marketing, Product and local teams to deliver campaigns that scale across markets.
• Manage and develop a Junior Lifecycle Marketing Manager, providing coaching, feedback and clear priorities.

Required qualifications

• Bachelor's degree in marketing, business administration, or a related field, or equivalent experience.
• 4-6 years of experience in CRM or lifecycle marketing, in a B2B, ads or SaaS environment.
• Strong analytical skills and the ability to interpret data to inform decision-making.
• Hands-on experience with a marketing automation platform such as Customer.io (or similar) and with Salesforce.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience designing A/B and incrementality tests and measuring revenue influence.
• Knowledge of GDPR and other data protection regulations and best practices.
• Experience coaching or mentoring junior team members.

Nice to have

• SQL and BI skills (e.g. Looker).
• Strong Excel skills.

Benefits

• An opportunity to be part of one of the fastest-growing media ecosystems in Europe.
• Hands-on experience in digital advertising operations and campaign optimization.
• A dynamic, international, and collaborative work environment.
• The chance to make a tangible impact on partner success and Wolt's advertising business.
• Great benefits and clear opportunities for career growth.

Before you apply

• Wolt will never ask you to pay money or share sensitive financial information during hiring.

About the company

Wolt is a local commerce platform operating in over 500 cities in 30 countries, and has joined forces with DoorDash. It is building a Retail Media ecosystem across the 23 countries it operates in.