Vice President, Demand Generation (ALT: Revenue Marketing)

The role

Lead demand generation strategy and campaign execution for enterprise banking software aimed at the Global 2000. Manage a team and a 7-figure budget, working toward pipeline in a 12-to-18-month sales cycle. Reports directly to the Chief Marketing Officer.

What you will do

• Develop and refine the unified demand generation strategy for who to sell to and which channels to use
• Align cross-functional partners and speed up time to market
• Hire, lead and mentor a multidisciplinary marketing team
• Build relationships with external partners, agencies and vendors
• Lead integrated demand generation campaigns globally
• Build a traffic strategy across owned, earned and paid channels
• Oversee campaign localization for global consistency and market needs
• Manage a 7-figure demand generation budget for maximum ROI
• Build workback forecasting models and dashboards for funnel health
• Run post-mortems on closed-won pipeline data to optimize spend

Required qualifications

• 10+ years of enterprise demand generation leadership
• Prior experience in B2B fintech
• Proven track record marketing high-ACV software to Global 2000 executive buyers
• Expert at designing connected multi-stage go-to-market funnels
• 3+ years managing localized marketing campaigns in international markets
• Strong collaboration and influence in a multinational organization
• Strong project management and large budget management
• Able to communicate strategy, performance and trade-offs clearly
• Ability to travel up to 20%

About the company

Backbase built the AI-native Banking OS, a platform that unifies customers, employees and AI agents across the banking frontline. Over 120 banks already run on its platform.