(Marketing) Director, Marketing Strategy & Transformation

The role

You will work as the right-hand of the CMO to set the marketing strategy and investment priorities. You will lead execution of the CMO's agenda and lead marketing transformation initiatives that span functions.

What you will do

• Partner with the CMO to define the marketing agenda and investment priorities
• Own execution of the CMO's strategic agenda, from problem definition through delivery
• Assess pipeline contribution, account progression, customer growth and investment effectiveness with Revenue Operations, Finance and marketing leaders
• Own the annual and quarterly marketing planning process and budget governance
• Align priorities with Sales, Product, Finance and Revenue Operations
• Lead marketing transformation, including AI adoption, planning practices and ways of working
• Own the operating cadence of the marketing leadership team
• Prepare recommendations, business cases and executive narratives for leadership reviews and board discussions

Required qualifications

• Typically 12-15+ years of experience (or 10+ years with a Master's/MBA) across strategy consulting, B2B SaaS corporate development or GTM leadership
• Track record of working closely with senior executives and delivering initiatives across organizational boundaries
• Ability to structure ambiguous problems and recommend practical choices
• Demonstrated ability to turn strategy into results and sustain progress through competing priorities
• Comfort interpreting financial and commercial performance and assessing investment cases
• Credibility to challenge senior leaders constructively and build alignment without formal authority
• Working knowledge of enterprise buying journeys, positioning, demand generation, account-based marketing, field marketing and customer expansion
• Practical understanding of how AI, technology and organizational change can improve marketing performance
• Exceptional ability to synthesize complex information into clear recommendations and executive presentations

About the company

Backbase is hiring for a senior marketing leadership role that reports into the CMO. The posting describes a focus on growth, market leadership and customer expansion.