Senior ABM & Demand Generation Manager

The role

Own account-based marketing strategy and full-funnel, AI-focused integrated campaigns that drive pipeline growth. Work across Product Marketing, Sales, Field Marketing and Marketing Operations as a senior individual contributor.

What you will do

• Own ABM strategy end-to-end: account selection, tiering, and program design, execution and platform management
• Partner with Sales to align target account lists, engagement plays and pipeline goals
• Report on ABM pipeline and account engagement, separate from broader campaign performance
• Support large expansion work in flagship accounts
• Own strategy and execution of multi-channel AI campaigns from new logo to expansion audiences
• Translate complex AI capabilities into outcome-driven campaign narratives
• Orchestrate campaigns across email, paid media, webinars and events, content syndication, ABM, social and web
• Design nurture tracks for technical, business and executive AI buyer personas
• Own experimentation, including A/B testing and performance optimization
• Collaborate with Product Marketing, Sales and SDR leadership on messaging, follow-up and enablement materials

Required qualifications

• Proven experience owning ABM strategy end-to-end, with hands-on use of ABM platforms such as 6sense, Demandbase, RollWorks, Folloze or similar
• 6 to 10+ years of B2B demand generation or integrated campaign experience
• Proven experience marketing AI, ML, automation, data platforms or advanced technology solutions
• Demonstrated success driving pipeline growth through full-funnel integrated campaigns
• Deep understanding of positioning complex AI offerings for technical and executive audiences
• Hands-on experience with marketing automation platforms such as Marketo, HubSpot or Pardot, and CRM systems such as Salesforce
• Strong analytical expertise tying campaign performance to revenue impact
• Experience running account-based or targeted AI campaigns
• Ability to operate strategically while executing at a detailed level
• Excellent cross-functional leadership and stakeholder management skills

Nice to have

• Hands-on fluency with AI-powered marketing and workflow tools, such as agentic campaign builders or prompt-driven research and execution

Benefits

• Competitive compensation and benefits
• Flexible, trust-oriented culture
• Balance of productivity and self-care
• Collaborative, high-performing marketing team
• Remote-friendly work environment

About the company

Workato is a Control and Execution Platform for enterprise AI, unifying data, applications and processes so AI can run business processes in production. It counts Nasdaq, Amazon, Cisco, Vodafone, Atlassian and Lucid Motors among its customers.