Senior Field Marketing Manager

The role

You will own and lead North America field marketing strategy and execution. This includes trade shows, executive programs, and regional activations that drive pipeline with sales, partners, and customers.

What you will do

• Own the strategy and end-to-end execution of events, experiences and executive program calendar across North America
• Partner with sales and Demand Generation and Product Marketing to implement programs that drive pipeline and ROI
• Design and lead executive briefings, roundtables, and account-based field programs with sales leadership and the ABM team
• Build and scale the sales enablement event motion, including training, webinars, and workshops
• Lead regional field activations such as dinners, sponsorships, and co-branded events with partners and customers
• Manage internal stakeholders, agencies, and vendors, negotiating contracts and holding partners to scope and budget
• Set the standard for post-event reporting and pipeline attribution
• Build and maintain the North America field marketing calendar and strategy
• Mentor field marketing associates and coordinators
• Act as a strategic advisor to regional sales leaders on targeted field marketing plans

Required qualifications

• 5–8+ years of B2B field marketing, event marketing, or demand generation experience, ideally in enterprise SaaS
• Proven track record designing and executing regional marketing programs that contributed to pipeline and bookings targets
• Experience owning a field marketing budget, including forecasting, vendor negotiation, and ROI reporting
• Experience planning and running executive-level programs for enterprise audiences
• Working knowledge of account-based marketing (ABM) principles
• Proficiency with Salesforce, Marketo, and Cvent; comfort with pipeline and attribution reporting
• Willingness to travel across North America as needed (approximately 25–40%)
• Strategic thinker who can also execute flawlessly under tight timelines
• Confident, credible communicator who can influence senior sales and marketing stakeholders
• Highly organized, comfortable owning multiple concurrent high-visibility initiatives
• Data-driven approach to measuring program impact
• Collaborative operator who builds trust with global cross-functional teams, partners, and vendors

Nice to have

• Experience managing or mentoring junior team members or coordinators

Benefits

• Flexible, trust-oriented culture
• Balance of productivity and self-care
• Vibrant and dynamic work environment
• A multitude of benefits inside and outside of work

Before you apply

• Willingness to travel approximately 25–40% across North America

About the company

Workato is a Control and Execution Platform for Enterprise AI that unifies data, applications, and processes into one governed execution layer. It serves over half the Fortune 500, including Nasdaq, Amazon, Cisco, and Vodafone.