Principal Product Manager (Web Experience)

The role

You will own the strategy, roadmap and measurable outcomes of Workato's website. You will work across design, content, marketing, and engineering to help visitors understand the platform, evaluate it and convert.

What you will do

• Understand visitor needs through research, analytics and customer feedback, and define priority journeys and a roadmap.
• Make the platform and content easy to explore through site structure, taxonomy, search and discovery paths.
• Partner with Design on visual storytelling, layouts and interactions that build confidence.
• Connect product pages, customer stories, analyst research, resources, videos, events, demos and documentation into clear journeys.
• Improve acquisition and qualified conversion by testing copy, layouts, navigation, forms and calls to action.
• Own prioritization and experience standards, including content ownership, freshness and launch readiness.
• Partner with Engineering on performance, accessibility and measurement.
• Own the website scorecard, including visitor task completion, qualified conversion and experience quality.
• Partner with Growth and Revenue Operations on qualified traffic, accepted leads and website-sourced pipeline.

Required qualifications

• Experience owning a complex B2B SaaS website or digital product, with a record of setting direction and delivering measurable results.
• Ability to translate visitor needs into journeys, navigation, taxonomy and content discovery.
• Strong instincts for visual hierarchy, interaction, brand expression and explaining complex technology clearly.
• Experience organizing diverse product, editorial, video, event and educational content.
• Hands-on experience with funnel analysis, instrumentation, A/B testing and conversion optimization.
• Practical understanding of CMS platforms, SEO, AI-driven discovery, accessibility, mobile experience and technical performance.
• Ability to align Product, Marketing, Design, Engineering, Data and Sales and resolve competing priorities.
• Hands-on use of AI for research, prototyping, content workflows, analysis and experimentation, with strong quality judgment.
• Leads through influence and is comfortable making prioritization trade-offs for senior stakeholders.
• Collaborative and transparent, curious and quick to learn a technical platform.

Benefits

• A flexible, trust-oriented culture that gives everyone ownership of their role.
• A vibrant, dynamic work environment.
• A multitude of benefits to enjoy inside and outside of work.

Before you apply

• Submit an application to be considered; the posting does not describe further hiring steps.

About the company

Workato is a Control and Execution Platform for Enterprise AI that unifies data, applications and processes for enterprise customers. The company states it runs mission-critical processes for over half the Fortune 500.