Field Marketing Manager

The role

You will build demand and lead generation programs for the Korea region. You will plan and run events, account-based marketing, content and digital campaigns to grow pipeline and brand awareness.

What you will do

• Build and accelerate sales pipeline through demand generation and multi-channel integrated campaigns, including personalised campaigns for strategic accounts
• Lead end-to-end strategic account-based marketing initiatives for key enterprise prospects
• Research and identify industry publications and partners to drive new logos, thought leadership and brand awareness
• Own field marketing and events end-to-end, including virtual and in-person events, flagship conferences and regional trade shows
• Develop and manage landing pages, microsites and content assets such as case studies and business cases
• Create audience-centric content for blogs, social posts, videos, email, banner ads and presentations
• Manage campaign budgets with a focus on ROI and monitor, report and improve performance metrics
• Own planning, execution and optimisation of integrated digital campaigns across paid search, paid social, display, email, SEO, GEO and content syndication
• Collaborate with Product Marketing, Sales and Customer Success to align messaging and deliverables
• Support localisation for the Korea market

Required qualifications

• Communications, business or marketing degree or diploma, or 5+ years of relevant experience
• Experience coordinating live and virtual events and virtual event platforms such as Zoom Webinars
• Knowledge of and interest in producing content for websites, blogs, social media and video platforms
• Strong project management experience
• Ability to manage multiple simultaneous marketing programs across regional markets
• Exceptional command of English and Korean
• Excellent copywriting and presentation skills
• Some travel required
• Hands-on experience building AI-powered workflows to streamline content creation, campaign production or marketing operations
• Detail-oriented with a hands-on attitude and strong execution skills
• Excellent interpersonal skills, high energy and strong cross-group collaboration
• Able to work independently, self-directed and thrive in a fast-paced environment

Nice to have

• Experience writing for and marketing to a B2B technical audience
• Knowledge of video editing or design software

Benefits

• Flexible, trust-oriented culture
• Balance of productivity and self-care
• Vibrant and dynamic work environment
• A multitude of benefits inside and outside of work

Before you apply

• Some travel is required for this role

About the company

Workato is a Control and Execution Platform for Enterprise AI, used by enterprises including over half the Fortune 500. The company has been recognised by Business Insider, Forbes, Deloitte and Quartz.